Jamie Rae Bailey
Email: jamieraebailey@gmail.com
Portfolio website: jamieraebailey.com
Phone: 641-750-8520
Home Address: 120 SW 5th St., #108, Des Moines, IA 50309
Objective
My objective is to pursue a project where I learn everything I can about a product, the target and the business. Once I understand all of the client’s needs, my plan is to develop easy and intuitive avenues to connect the product and business to their goals.
Professional Skill Summary
BA in Graphic Design & BJMC in Advertising from Drake University in Des Moines, IA
8 years of graphic design experience
3 years of web design experience
2 years of web advertising and marketing experience
2 years of independent freelance web design and development using a 3rd party platform
2 years of project management experience
Strong communications skills, working great in a team environment and individually.
Technical Skill Summary
Proficient navigation of both Mac & Windows operating systems
Strong working knowledge in design platforms such as the Adobe Creative Suite: Photoshop (Advanced), Illustrator (Advanced), InDesign (Intermediate), Dreamweaver (Intermediate), Adobe Fireworks (Expert), Flash (Novice), Acrobat DC (Novice), Edge Animate (Novice)
Intermediate working knowledge of CSS, HTML, MySQL, with fundamental awareness in HTML5, CSS3 and responsive design
Microsoft: Word (Advanced), Excel (Intermediate), Outlook (Intermediate), PowerPoint (Advanced)
Google Applications: Docs, Sheets, Forms & Draw (Advanced)
Project Management Software: gForge, Trello, Slack, (Intermediate)
Marketing Email Services: Mailchimp (Advanced), Constant Contact (Advanced), Cheetah (Novice), Marketo (Novice)
Web Applications: WebFlow, RedPen, SketchUp, codecademy (Intermediate)
Relevant Employer Experience
Digital Communication Manager & Design Consultant
Buresh Home Solutions - An Exterior Home Remodeling Company that works with a variety of products and services for the home.
Brian Buresh | Owner: 515-210-6685
September 2015 – January 2017
Managed, designed, wrote, and maintained all communication materials and content for the business and its website.
Managed and maintained all business marketing communication and materials: website design and development, marketing email communication, print marketing
Reviewed and assessed all current marketing and communication platforms for improvement
Redesigned and developed new website on the SquareSpace platform for easy client content management
Transferred all existing content from the former web application Wordpress to the new SquareSpace application with 303 redirect implementation.
Updated A-records on GoDaddy and Hostgator
Developed a standard for marketing communication by building preset template designs for fast turnaround
Developed a web hierarchy and navigation system for services and products to be easily found and accessed
Provided content and copy for all product and service information
Maintained, managed, and produced all digital and print media
Worked social sites including: Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Angie’s List, Houzz, Porch, BuildZoom, Yelp, and BBB
Set up a calendar system for social media management and posts
Reviewed analytics in Google Analytics and SquareSpace Metrics providing monthly updates to the owner
Benchmarked local competitors and their marketing tactics to remain competitive.
Connected SquareSpace and Mailchimp accounts for blog and email subscriptions
Designed all marketing materials in InDesign and Photoshop and worked with Des Moines and online printers
UX Designer
BH Management - The Legacy Project - A real estate management company that specializes in property management. The Legacy Project is a ‘Special Projects’ project headed by the company owner, Harry Bookey, for his family legacy.
Rachel Lopez | Creative Director: 515-360-0722
March 2015 – June 2015
The Legacy Project developed a shareable database for families of prestige that could be passed down. All images, articles, content and interactions to be digitally stored and saved on a cloud that is easily navigated and searched, with a public and private facing interface. My role was to design a prototype of these interactions.
Worked with a small team of 3 (Designer, Developer and Manager) and utilized Trello to manage tasks, Slack to manage communication, and WebFlow to discuss and critique mockups
Prepared a thorough timeline and scope of work with specific detail
Established a detailed Strategic Product Plan that highlighted research, the target, user needs, business needs, technical needs, the product and the output
Built custom surveys in Google Forms for the families user research and built a response analysis
Developed Personas based off the data from the surveys and conducted journey maps that laid out the user's goals, thoughts, feelings, and actions
Conducted user cases that identified the user goal, the application goal, and potential problems; then, mapped out the main flow and alternative flows for each action
Wrote and developed the Functional Specs that described the visible behavior of the application
Built data tables for the application forms
Designed diagrams such as the Site Map, Problem Frame Diagram, The Project Workflow, and the Context Diagram to help navigate through problems and solutions
Designed Hi-fi wireframes in Adobe Illustrator for upload on WebFlow
Worked art direction with the Creative Director to develop a brand identity for the business and family identities
Engaged with Information Architecture principles to navigate and layout the hierarchy of content
Project Lead & Designer
Visionary Services Inc. - A web development company that developed a CMS platform for small business websites. They also perform custom development on larger scale long term projects, such as FedEx & Dice.
Laine Mendenhall-Buck | Project Manager: 515-314-2975
August 2012 – January 2015
Responsible for managing and maintaining websites for 50+ small business clients in Contract Development. Process consisted of: meeting, brainstorming, wireframes, design mockups, implementation, testing, publishing, and continual maintenance.
Job duties included 70% design tasks and 30% management tasks
Built in-depth wireframes in Balsamiq to walk the client through an interactive layout of the site.
Designed all aesthetics of the site: style, layout, banners, graphics, buttons and often logos
Designed Hi-fi mockups with two applications dependent on the material: Adobe Photoshop or Adobe Illustrator.
Maintained good working relationships and communication with the web clients
Collaborated with the clients, project managers and developers to brainstorm and set a plan of action
Reviewed and dissected the current business site to discover what was/was not working and to enhance experience with the new site
Worked on a homegrownCMS platform called SiteOnCall
Did minimal CSS and HTML breakdown in Adobe Dreamweaver and developed more advanced work CSS style guides and instruction for the developers
Worked side-by-side with developers to construct the best solutions for interactions and animated effects
Pushed to new environments in the Gforge application conducting testing at different levels of production: Dev, Test, Live
Made small and minimal updates in the MySQL database
Designed forms and graph mockups for metric summaries of business analytics for FedEx Office products and shipments
Designed infographics and models for presentation
Participated as amember of the editorial team that organized weekly articles, blogs, and marketing emails for clients.
Managed content for the Visionary website and client small business sites as an extra service
Worked with small businesses to develop a brand identity, with a logo, style guide and both print and digital marketing materials
Led the first UI Design Committee at Visionary as President and worked towards making a standard for all new clients to receive a UX review
Built and maintained high volume marketing emails and lists for Dice, utilizing list scrubbing software and marketing email services such as Cheetah and Marketo
Creative Services Graphic Designer
Meredith Corporation - A media and marketing company that specializes in magazine and book publishing, broadcasting and brand licensing.
Art Silverio | Art Director: 515-991-0301
August 2011 – July 2013
Designed subscription based advertising for all magazine covers, through web advertisements, landing pages, marketing emails, and web forms.
Corresponded daily with the marketing team for new tasks and revisions
Held creative control with specific parameters on web advertising, landing page, and marketing email design
Worked with senior designers and the art director for feedback and critique
Created all designs in Adobe Fireworks, with minimal HTML & CSS breakdown
Prepped and packaged all email designs for CDS Global to manage
Utilized strategic design principles to capture the audience's attention
Utilized minimal print design for subscription based materials.
Conducted and packaged print designs in Adobe InDesign, with specific printing instructions for publication
Maintained and organized all designs with specific folder hierarchy
Non-Relevant Employer Experience
Men’s Stylist
Dapper DSM - A high-end men's grooming lounge that performs men’s services and grooming techniques in hair and skin care.
February 2019 – Present
Specialize in barbering practices including haircuts, beard trims, waxing, and styling.
Facilitate and manage personal schedule
Manage a large client base
Maintain the following shop responsibilities: customer services, answering phone calls, coordinating appointments and schedules, utilizing pristine sanitation practices.
General Contractor & Managing Partner
Flippin’ DSM, LLC - A home flipping agency in Des Moines that focused on design, quality and transparency in the remodeling process.
Angie Avery | Managing Partner: 515-205-0103
January 2016 – 2017
A part-time business that flips homes with an emphasis on design and high-end materials.
Developed a business plan to purchase homes in need of restoration and updates for resale.
Designed floor plan layouts with Home Designer Suite application
negotiated pricing with contractors for services
Maintained a budget up to the completion of the property
Conducted hands-on tasks such as: demolition, wood flooring installation, tile cutting, cementing and grouting, backsplash and wall tile installation, cabinet installation, countertop cutting and installation, trim cutting and install, priming and painting
Negotiated with realtors on terms, closing and price
Sergeant of Aviation Ordnance
United States Marine Corps
January 2002 – January 2006
Service in the Marine Corps for 4 years active duty training in Japan for 2 years, California for 1 year, and training in Florida, North and South Carolina; finishing my service as a Sergeant (E-5 Rank) in the Aviation Ordnance field working with explosive and hazardous materials.
Conducted and led monthly and annual safety training
Traveled in tactical deployments for missions in the ordnance field
Lead and instructed workshops
Participated in team building exercises and obstacle courses
Maintained and inventoried magazine warehouses that held explosives
Reached Level 3 of 5 in MCMAP hand-to-hand combat training
Awarded the highest marksman badge, Expert Marksman
Responsible for breakdown and rebuild of the M197 machine gun and turret
Education
Drake University - Des Moines, Iowa
August 2006 – May 2011
Bachelor of Arts | Graphic Design
Bachelor of Arts, Journalism & Mass Communication | Advertising-Creative
Aveda Institute - West Des Moines, Iowa
August 2017 – December 2018
Certificate of Cosmetology | Licensed since 2018
Honors & Activities
NAHA participation, 2018
Alpha Delta Sigma, 2011
Juried Fine Art Exhibition - 2nd Place, 2011
American Advertising Federation (Drake Ad Club), 2007 – 2011
American Institute of Graphic Arts member, 2011 – 2015
Drake Magazine, 2011
Drake Presidential Scholarship, 2007 – 2011
Phi Theta Kappa, 2006 – 2007
Award of Distinction, DMACC, 2007
Good Conduct Medal, 2006
Certificate of Commendation, 2004
Meritorious Mast, 2004
Women's All-Armed Forces Softball Select, 2003
1st Team All-State, Softball 2001